雅诗兰黛(上海)商贸有限公司

职责描述：brCounter Management (VMSupplierInventoryShipmentSupervision)brbrInventory ManagementbrSet up a communication system of incoming stock and process of getting the stock on counter in HaikoubrDiscontinuation inventory and expired products clearance implementation and trackingbrTrack discontinuation and clearance scheme performancebrTrack in coming shipment from office or DC into stores and keeping AC informedbrKeep very close eyes to our stocks situation and update ASM AC regularlybrTrack OOS in order to coordinate with operation and partners for locating stockbrbrNewness Launch VMbrTrack what newness shall be on counterbrExecute product launches planogrambrTrack and implement marketing material usagebrMake sure every details of the store is aligned with VM guideline from backwall planogram to end cap launch tester display to details like combandbrTake the lead to design effective merchandising and change planogram when necessarybrCoordinate with AC store and BAs for opening merchandising and operationbrFollow up planogram to make sure they are within brand guidelinebrExecute Go To Market Plan VM guideline focus of the monthbrbrCounter MaintenancebrExecute especial event and special launches planogrambrReport maintenance issue timely and arrangement with contractor brMake sure the counter is neat and tidybrFor LaMer: Liaise with Fish Tank maintenance people to ensure that the fish tank is in good condition at all timesbrFeedback testers sufficiencybrMonitor for counter supplies i.e hygiene tools brother tape (e.g. cotton padssticks drywet tissue other hygiene essentials are provided)brbrSales ManagementbrExecute and track Monthly Mechanics Retail Sales Target Core Item Target and Average transaction amount target by BA; analyze and review goal attainment and develop strategies to improve performancebrBe a role model to sell and serve customers in the storebrHold weekly briefly to CM BAs and GS to go through targets achievement rate tracking mechanics and incentive scheme monthly focus and new program executionbrMake Sure BA grooming are up to standard and according to grooming calendarbrSupervise BAsGS execution on counter and make sure staff deliver consistent excellent customer service in accordance with our standardsbrCreate and maintain an atmosphere geared to achieving sales and profit goalsbr2.Marketing ProgramsbrCompetitors TrackingbrGetting competitors info from field on total retail sales newness performance staff movement new product launch and innovationbrbrMarketing newnessGWPbrExecute Go To Market Plan new product launches and GWPs. Track sample GWP usage and provide feedbackbrTrack incentive release with AC SEP Mgr and operationbrImplementation of BAs and operations incentive scheme including communication of promotion mechancis to field and ordering of incentivesbrHPP On counter Promotion Event coordination with AC store and contractor; make sure that oncounter promotions are executed timelybrDrive and participat in oncounter eventbrMonitor and provide comment on new product sales performance competitor movements (sales promotions activities incentive schemes and counter changes) business trends environments.brProvide feedback on assortment based on customer preference and sales performancebr3.Human ResourcesbrbrRecruitmentbrBA Recruitment (incl. interview) RetentionbrSupervise Promoter pool with AC and SEP Mgr (EL)brMaintain a highly performance GS and promoter poolbrbrCoachingbrTrain and develop new hiresbrHalf yearly field staff evaluationbrAttend Seasonal Basic School and GS Training and assist oncounter coaching on selling techniques of new product and performance follow up especially for newly joined BAs GA or PromotersbrEnsure that our BAs are informed and updated of brand related matters (Newness Counter Updates etc.)brbrMotivationbrBA CM GS development and motivationbrMaintain a cohesive cooperative work environment through team building and motivationbrMaintain a communication system for the store to ensure all staff review current initiatives and directionbr4.ReportingbrbrFeedback on CC BA performancebrSubmit monthly OOS report brSubmit monthly photo report and provide feedbacks on store issues. (e.g. trans update rectify reports BAGS performance)brProvide feedback of BAs performance to Education and Sales team.brbrbrbr